Opendoor

Home Access and Self-Touring

How I increased customer home access rates by 23% so homes sell faster.

Innovative self-touring experience

Opendoor created an innovative home-buying experience by allowing people to self-tour homes on their own time without pressure from a real estate agent.

Customers have praised the ability to unlock homes and self-tour as one of the most delightful home buying experiences.

Customer problem: people can’t get in the home!

A major defect for self-tours is when customers are unable to get inside for a variety of reasons. I storyboarded the negative experience when customers can’t get in (and luckily it rhymes).

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Storyboard


Business problem: homes take longer to sell

01
Slower home sales
If people can't get inside, homes take longer to sell. People don’t buy what they can’t see.
02
Higher holding costs

How I increased customer home access rates by 23% so homes sell faster.

Innovative self-touring experience

Opendoor created an innovative home-buying experience by allowing people to self-tour homes on their own time without pressure from a real estate agent.

Customers have praised the ability to unlock homes and self-tour as one of the most delightful home buying experiences.

Customer problem: people can’t get in the home!

A major defect for self-tours is when customers are unable to get inside for a variety of reasons. I storyboarded the negative experience when customers can’t get in (and luckily it rhymes).

/

Storyboard


Business problem: homes take longer to sell

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